Age, gender, occupation, income, interests, attributes, cultural background and family status.
Hour, day, week, month, working hours and weekend hours in any time zone.
Include or exclude 26 IAB categories, 24 Oracle/Grapeshot content categories, 164 languages, page position (e.g.above the fold, below the fold, footer, full screen, header, sidebar) and interstitial or non-interstitial placements.
Country, Region, State (US), City, ZIP, Geofencing, DMA (US only) and include or exclude any geotargeting filter.
Apply a whitelist of specific domains to include or exclude or include/exclude specific sub-segments of sites (i.e. news.yahoo.com) or specific articles.
Device type (desktop, CTV, mobile, tablet), operating system, browser version and device model.